Each year, thousands of people graduate from various law schools all across the country. For these people, they have a lot of hope and dreams for the future. One of these hopes and dreams involves finding a dream job in one of their dream law firms. While dreams do come true, sadly sometimes it doesn’t for some people.
For those who will find difficulty in finding that dream job, there are not that many options left for them in terms of a career path. However, one option that anyone who falls into this situation needs to seriously consider is going solo as an attorney by opening their own law firm.
While not particularly easy, it can definitely be done, provided you have the will and determination. Now once you are able to summon up these features, then you can use the following points as a sound advice to follow to help you streamline and make your law practice lean and mean.
POINT 1: Pinpoint the exact services you want to offer and focus on that niche. The old days of being a generalist is long dead and anyone who things he can have great success by being a jack of all trade is fooling him or herself.
POINT 2: Be clear and specific on the types of clients you’d like to attract and work with. To increase your chances of success, you need to be specific on a lot of things related to your law practice, so such things as being specific about the demographics, geography, occupation and more of your clients.
POINT 3: You need to come up with a few specific value added services that you will offer to your clients for free. The keyword is “added value.” The main idea is to be able to provide the same services to potential clients, at a lower price tag, while going above and beyond what the value of what they will pay you. These are the types of things that will give you an edge over the next law firm.
POINT 4: Be unique and don’t just be “just another law firm.” Being a new law firm, and likely one that has rather limited resource, you need to find a way to make your law firm unique in some way. It may be some unique marketing campaign, or some major cause that you use your law skills to fight for. Whatever it takes, within reason, to make yourself and your services stand out from the rest (competitors).
POINT 5: Focus on building a relationship with, instead of selling your service to anyone who has a potential of being a client. Don’t see clients as clients, or potential clients. See them as people with problems, problems which you might be able to help, the same way you would if they were a relative of yours.
POINT 6: Be sue to start building your mailing list from day one. Your business list will likely be one of your biggest assets, and the earlier you begin to build it the better for you.
POINT 7: Be sure that people can reach you any time any day, 7 days a week. It will not look good on you being a new young lawyer, and there is suddenly a potential client trying to reach you but is unable to. Be sure to either have a voice mail set up, or have a call forwarding service, which is even better if you have an un-monitored phone.
POINT 8: You need to spend a lot of time building your brand. One good way to do that in today’s digital age is to spend a lot of time on content marketing and providing informative actionable advice to people who might need that information. Social media is also a good way to build your brand. The more your put your name and the name of your law firm out in the public space and in front of people, the more people will know about you and when the time comes that they need legal help, it will a bit easier to find you and/or remember your name.
Seminars and podcasts are also a good way to build your brand. In combination with educational articles and social media posts, this will go a long way in achieving the objective.
POINT 9: Where possible, and where you have the funds, spend some money on paid advertising. As has previously been said, you can use this paid advertising platform to do something unique, such as advertising a message to provide pro-bono legal services to a certain number of people. Anyone who takes your offer quickly becomes someone whom you can use to reach other people who might need legal services. Thereby slowly building your law firm